MBA Project Type: Operations
                                            Project ID:  1236
                                            Description: The study results that ABC has a well-established Customer Relationship Management system supporting its marketing and sales activities, but equally the results indicate mixed scenarios. A positive relationship between Customer Relationship Management to performance was established. That is, it has a positive contribution to the company’s performance, both financial and non-financial. There is also negative feedback on the company’s Customer Relationship Management system which illustrates that Customer Relationship Management system can also have negative consequences. CRM success is questionable from a stand-alone perspective. 
                                            Project Report Pages:  60
                                            Can be used in:  Operations
 
                                            Project Cost:  Rs 2500 / $ 50
                                            Synopsis Cost:  Rs 350 / $ 7
                                            Delivery Time:                                         Within 12 hours. 
                                           
                                            
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