MBA Project Type: Operations

ID: 1236

Description: The study results that ABC has a well-established Customer Relationship Management system supporting its marketing and sales activities, but equally the results indicate mixed scenarios. A positive relationship between Customer Relationship Management to performance was established. That is, it has a positive contribution to the company’s performance, both financial and non-financial. There is also negative feedback on the company’s Customer Relationship Management system which illustrates that Customer Relationship Management system can also have negative consequences. CRM success is questionable from a stand-alone perspective.

Project Report Pages: 60

Can be used in: Operations

Project Cost: Rs 2500 / $ 50

Synopsis Cost: Rs 350 / $ 7

Delivery Time: Within 12 hours.

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