MBA Project Type: Operations
                                            Project ID:  1510
                                            Description: CRM - Customer Relationship Management is an information system that controls customers and communicate with the business and allow employees to instantly access customer information  such as past sales, service, pending lists and outstanding  support calls. Customer Relationship Management stores all information about its customers in a database and uses this information to coordinate sales, marketing and customer service departments so that they can work together seamlessly to best serve their customers and needs The success of the entire customer relationship management concept  depends on its ability to create customer satisfaction. A satisfied customer continues to find ways to strengthen the banking relationship. Such satisfied customers always value their relationship with the  bank. The objective of the study is to propose the critical success factors for successful CRM for bankers through proper implementation of customer relationship management practices.
                                            Project Report Pages:  65
                                            Can be used in:  Operations
 
                                            Project Cost:  Rs 2575 / $ 51.5
                                            Synopsis Cost:  Rs 375 / $ 7.5
                                            Delivery Time:                                         2 working days.
                                           
                                            
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