Logistics and Supply Chain Information Systems - Role of IT - MBA Supply Chain Management
MBA Project Type: Supply Chain / Logistic
Description: Today’s business environment is more competitive than it has been in the past due to globalization. Manufacturers are faced with uncertain demand and have to deal with well informed and increasingly demanding customers. This has forced them to invest in Information Technology (IT) in their supply chains to respond better to the needs of customers.
Practitioners and researchers are finding it difficult to justify the role of IT to improve firm performance unequivocally. This study explores how IT in downstream supply chain affects the competitive marketing performance of the firm.