A comparative study on consumer behaviour about Colgate and Pepsodent paste (MBA Marketing)
MBA Project Type: Marketing
Description: This is research is to evaluate “A COMPARATIVE STUDY ON CONSUMER BEHAVIOUR ABOUT COLGATE AND PEPSODENT PASTE”. The main objective of the study is to understand the consumer awareness about Colgate and Pepsodent paste. This study was conducted at Udumalpet, Coimbatore and Kangayam through survey method. The respondents are giving their opinions through questionnaires. Data was collected and analyses using Simple Percentage, Chi-Square and ANOVA method. This analysis was interpreted and valuable suggestions were given based on the findings that could enable to improve the companies performance.