Factors influencing Customer Buying Decisions - a Case Study - (MBA Marketing)
MBA Project Type: Marketing
Description: Understanding customer’s buying decision process is very important for marketing of any products, it will also enable company to align its sales strategy. The study will conduct to analyze the factors influencing customer buying decisions of mobile phone connection in the city of Mumbai. Mobile phone and telecom market is very competitive market. Every day mobile and telecom companies are comes with new plan to attract existing and new customers. It is very important to know the customers preference, demands to introduce new plans.