Customers First, Employees Later Service Marketing Overview - (MBA Marketing)
MBA Project Type: Marketing
Description: In today’s intensely competitive, rapidly changing and highly complex environment characterize by the service marketing level of customer service has decreased in recent years, and that this can be attributed to a lack of support or understanding at the executive and middle management levels of a corporation and/or a customer service policy. The reason to choose this as a study is that there is a tendency in the people at [City] by giving complaint for very small reason. There by Hyundai entrusted with me the task of finding service marketing level.