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Effect of Branding on Consumer Buying Behavior - Reference to Big Bazaar Customers (MBA Marketing)

MBA Project Type: Marketing

Project ID: 1426

Description: This study is mainly focuses on the brand preference, buying behavior for general merchandise retailer products and the attitude of consumers belongs to low, middle and high income groups are taken. As the study has got wide relevance is formulating valid information about the prefer brand, it helps in getting a critical look in to the branding/promotional practices of the company and its product in relation. This study gives an idea about the Big Bazaar branding and promotional practices and brand awareness of the products to the future decision- making how to perform successfully and tact fully.
Project Report Pages: 65

Can be used in: Marketing

Project Cost: Rs 2350 / $ 47

Synopsis Cost: Rs 350 / $ 7

Delivery Time: Within 12 hours.

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