Marketing Strategy and Implementation in the Covid-19 Era (MBA Marketing)
MBA Project Type: Marketing
Description: Covid 19 attack on global level has thrown many challenges to many sectors and business is not an exception here. It has shaken the economies of developed, underdeveloped, and developing countries. The aim of this study is to identify how companies can adapt their marketing policies and strategies during the COVID-19 crisis. We discuss the effects of COVID-19 on consumer behaviour and elaborate on the consequences of this disruption for marketing strategies for Indian consumer durable company. For this study both primary and secondary data are used.