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Advertising Strategy of the Indian Corporate World - LG Electronics (MBA Marketing)


MBA Project Type: Marketing

ID: 1017

Description: The project under taken was to study “A Study of Advertising Strategy of the Indian Corporate World”. As per this study I analyzed : Brand Recall of LG, Effect of Advertising on Consumer Attitude, Consumer Perception about LG, and Present Advertising Strategy of LG. Our study area was the Ghaziabad and Modinagar. My study is helpful for many players in Home Appliances to make following strategies related to advertising for any particular company: 1) Advertising strategy according to the age of final users. 2) To analyze the brand recall of other products in the same segment. 3) To analyze the perception of consumers related to ads of durables.

Project Report Pages: 75

Can be used in: Marketing

Project Cost: Rs 1750 / $ 35

Synopsis Cost: Rs 350 / $ 7

Delivery Time: Within 12 hours.

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