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Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA - Marketing)


MBA Project Type: Marketing

ID: 1281

Description: The objective of this study to identify brand awareness and perception toward Mobile brand This study also denotes the purchasing pattern of customers towards the mobile phone brand. The research methodology adopted for this study is descriptive. A descriptive study is undertaken in order to ascertain and be able to describe the characteristics of the variable of interest in a situation. As far as data is concerned structured undisguised questionnaire was used to collect the primary data. The sampling technique involved in this research is stratified sample, and the questionnaires are distributed to a sample size of 250

Project Report Pages: 65

Can be used in: Marketing

Project Cost: Rs 2350 / $ 47

Synopsis Cost: Rs 350 / $ 7

Delivery Time: Within 12 hours.

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